Builders

Static Sites vs Page Builders

WordPress, Wix, and Squarespace are the familiar names. The problem is the page-builder model itself.

Builders optimize for the person dragging boxes

Elementor, other WordPress builders, Webflow, Duda, GoDaddy’s editor, Wix, and Squarespace all center the person assembling a page visually. That is a real convenience. The public site inherits the builder’s document model, scripts, and limits.

A static site optimizes for the person reading the page. The authoring convenience has to justify itself against that.

Visual control creates hidden complexity

Each one-off section in a builder is a special case. After a year, nobody knows which sections are safe to edit. The site looks custom and behaves like a pile of exceptions.

Components in a static codebase are fewer, named, and reused. Change the component and the pages that use it change together.

The builder is not the strategy

If a page builder is truly the right editing tool, it should still export to a stack the client can leave. Most do not. That is the tell.

We build the site as source. Editing can be a CMS later. The builder does not get to be the system of record.